Monday, 5 August 2013

Working 9-5

I was invited up to Hobbs head office for work last tuesday, and was lucky enough to get a glimpse of the new season collection launch. Having just revealed sales growth of 11.1% to £125.1m, with a team adamant on revamping the brand,  Hobbs London autumn winter 2013 targets the modern woman with fresh tailoring, beautifully cut silk separates and a focus on exceptionally crafted leather goods.

A lot of time and consideration has gone into reevaluating the brands image and targeting towards the modern woman; formerly renowned for good quality but sometimes dowdy suiting and separates, Hobbs London now offers more directional trend led designs and minimalist silhouettes whilst still retaining more traditional wardrobe staples worn and recommended by our mothers.

Its not unusual when working for a brand to lose sight of what made you passionate about it originally (sales floor dramas, customer tantrums, the stock room in sale) and seeing what autumn winter has to offer has made me all excitable again! I love the combination of the heritage looks with a strong nod to the catwalk (androgynous outerwear and dusky pinks) and the soon to be unveiled baby blue leather tote makes me go weak at the knees.

Top of my wish list is the mannish car coat pictured and the leopard pony skin clutch. I'll wear the coat as shown with slouchy angora knits and skinny leather trousers as a nod to grunge, while the clutch will be new go to carry all, giving me the best excuse to travel light!

A collection as strong as this also provides good faith in the British high street, which sometimes I feel is dying on its knees. Injecting new blood into brands like Hobbs keeps the British design aesthetic flag flying, but ensures it is absolutely current. I mean, we don't want British heritage design becoming part of British history.

Pieces available from now, visit and make your very own wish list, or visit the flagship store in Longacre, Covent Garden

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