The most beautiful things in life are free, the second most are expensive
Monday, 26 August 2013
I found myself ushered into the G Shock 30th anniversary party last week after a casual friday night stroll down Brick Lane. Part of 'G-Sessions', a series of pan-European events featuring local artists as 'ambassadors' across a range of disciplines including art, fashion, design and music. After touring Milan, Paris, Berlin and Barcelona, London brought the event series to a close.
Holding up in Dary Walk in temporary premises, the pop up store showcased all the G Shock classics plus the limited edition anniversary timepieces . London based producer/singer Ghostpoet featured as London ambassador bringing together team of creatives who have 30 days to create an artistic piece and watch to mark the anniversary date.
“CREATIVITY TO ME IS A COMBINATION OF NOT ONLY THINKING OUTSIDE THE BOX BUT ALSO CONSIDERING THAT THE BOX MAYBE NOT A BOX AT ALL, NOT LIMITING ONE'S THOUGHTS AND GOING WITH WHAT'S IN YOUR GUT ALSO COME TO MIND."
Having only G Shock branded water available in a totally alcohol free environment, the event had an amazing vibe, fuelled by new music talent and kids freestyling and dancing inside and outside of the warehouse space. The pop up space will be used by G Shock throughout August for events and workshops.